It's never too late to begin caring for the environment, but I think it begins with having a sense of goodwill. Yet not all of us have an innate sense of goodwill. Oftentimes people succumb to their own laziness, haste, or reckless behaviors to even bother.
Luckily, people have the ability to change their ways and shape their own attitudes and beliefs although the process is not always easy. I think goodwill can be built up through education and access to correct and accurate data. When people begin to see the effects and consequences their actions have on the planet, they might then begin to care.
However, it takes more than just focusing on the past and present. In order to really understand the importance of preservation, one must be able to analyze how our actions impact the future. They must understand "why" it is good in the long run and for future generations. The trouble is that not many people think about doing what's best for the planet and future generations, they only care about what's best for themselves right now. If everyone thought this way we would have probably terminated our own existence by now.
Oftentimes companies decide not to go "green" because it's not cost effective. Afterall, businesses are in business to make money. Why should a company go green if it's not within budget? This demonstrates the type of thinking in the "now" that I mentioned previously versus thinking about the future. I think a smart company would consider the type of impact they could make upon their customers if they went green and began utilizing environmental services that are offered locally. Not only will this demonstrate goodwill, but it will also inspire other people into doing the right thing as well. I, for one, would rather support a company that is in tune with protecting the environment. One need not already be in the "green" market either. Many companies, such as Coca-Cola, are committed to protecting the environment and have found practices which benefit suppliers, customers, & consumers.
There's a tendency to never love a good thing until it's gone, but we cannot afford to lose our vitality to our own ignorance.
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